After a poor start, the sales of Lara Croft’s latest adventure: Rise of the Tomb Raider keep rising. To date, more than one million copies have been sold.
Aaron Greenberg – senior director at Microsoft’s global marketing – said on Twitter that the Square Enix game sold well over one million units through December:
With only 301,026 sales on the first week of release, Rise of the Tomb Raider didn’t receive the same reception that Square Enix had hoped. The numbers were down significantly than the previous Tomb Raider that came out in 2013 and which sold 1 135 000 copies in its first week.
See the full chart here and the data source here.
The highly anticipated title Fallout 4, which many gamers had been waiting for since its critically-acclaimed predecessor Fallout New Vegas was released back in 2010, contributed to the low sales figures. Both games were released on the same week, and resulted in Bethesda’s title, with a bigger marketing budget and platform selection for its game, left Tomb Raider swamped in the sales charts.
Fallout 4 meanwhile, broke records, selling 12 million copies in one day.
Another key factor in Rise of the Tomb Raider’s sluggish sales stem from the fact that it’s a Microsoft timed-exclusive. For the first time in the franchise’s long history, a Tomb Raider game wasn’t available on a PlayStation console on its day of release, effectively halving its potential sales.
Square Enix benefited financially from its deal with Microsoft to keep it away from Sony’s flagship platform (though it refused to reveal the amount of money involved), but at what cost? Longtime PlayStation reporter – Greg Miller – pondered on his PlayStation podcast PS I Love You XOXO recently, the potential effects the deal will have on sales when the game is finally released on PlayStation:
“There’s a chance that by the time it does come to PlayStation that many gamers are either so disgruntled by Square’s decision to keep it from them, or have just moved on from wanting it. It might not sell well on PlayStation either.”
Nevertheless Microsoft remains confident, and has since reassured the public, claiming its sales will continue rising rather than slow down.
Rise of the Tomb Raider is planned to be available from the 28th of January on PC, then on PlayStation 4 in the final quarter of the year.